📊 FREE

UTM Builder & URL Cleaner

Build trackable custom campaign URLs or extract and clean UTM parameters from messy links instantly.

Website URL *

Quick Source:

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (Optional)

Campaign Content (Optional)

Generated URL

Note: Fields marked with * are required to generate a valid link. Spaces are encoded as %20.

How to use the UTM Builder?

Enter your base Website URL (e.g., https://yoursite.com/page).
Fill in the Campaign Source, Medium, and Name (required fields).
Use the "Quick Source" buttons to auto-fill Google, Facebook, or Twitter.
Switch to the "URL Cleaner" tab to extract UTMs from a messy existing link.
Copy the generated tracking URL to your marketing campaigns.

Frequently Asked Questions (FAQ)

What is a UTM parameter?

UTM tags are strings added to a URL to tell Google Analytics exactly where your traffic comes from (e.g., a specific email newsletter or Facebook ad).

Are spaces allowed in the Campaign Name?

Yes. The tool automatically encodes spaces as %20 to ensure the final URL is valid and won't break in browsers.

About the UTM Builder & URL Cleaner

The UTM Builder & URL Cleaner by Grab-Kit is a free online tool designed for digital marketers, SEO specialists, and social media managers. UTM (Urchin Tracking Module) parameters are simple tags that you append to the end of a URL to track the source, medium, and campaign name of your traffic in Google Analytics. Without UTM parameters, it is impossible to know exactly which marketing efforts are driving the most visitors. Our tool allows you to build these tracking links safely, and also to deconstruct messy URLs to audit existing campaigns.

In "UTM Builder" mode, enter your base website URL, and fill in the required campaign fields. The tool automatically encodes special characters (like spaces) to ensure the URL remains valid and doesn't break in browsers. It also features quick presets for common sources like Google or Facebook. In "URL Cleaner" mode, paste a long, messy URL containing UTMs and other tracking parameters (like Facebook's fbclid). The tool will instantly extract and display the clean base URL and separate all the UTM parameters into a readable dashboard.

Why use Grab-Kit?

All our tools run entirely in your browser using the native JavaScript URL API. This means your URLs and campaign data are never uploaded to or stored on any server, ensuring 100% privacy for your marketing strategies. It is completely free, requires no signup, and works flawlessly on both desktop and mobile devices.